DOX: A museum with a strong corporate identity
DOX Centre for Contemporary Art is not like many other museums. Located in the charming neighborhood of Prague-Holesovice and housed in a redesigned former factory, it is definitely the place to go for design lovers. The price of the entrance is 180 CZK (25 euros) and it allows you to access to the exhibition area, the cafe, the bookstore, and the design shop.
Even though probably his most catchy characteristic is the Gulliver Airship, a zeppelin that lays on its roof (and that is used as a venue for concerts and other events), what really got my attention was its corporate identity.
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