While the easy and correct answer to this question is a categorical “NO”, I have to confess that in my case, working for free was the takeoff of my career.
As any designer knows, the different fields of design influence each other easily. From fashion to editorial design, trends like Pantone’s Top Colors for each season are transversally applied in many elements.
But, when it comes to look for inspiration, I like to have a look at the latest trends in interior design.
The Bratislava Design Week is an International Festival of Contemporary Design. It started a few years ago, in 2009, as the Designweek. There you can find the best of Slovak design scene: designers, independent brands, students, experimental design, fashion, products and even some designers from abroad.
Corporate identity is not only a “good” logo, it is about how you present yourself to the public. Maintaining a consistent identity, that allows your clients to recognize you in every graphic or digital material you create is essential, and KC Dunaj~ knows it to perfection.
KC Dunaj~ is a cultural centre located on the fourth floor of a former warehouse at the SNP Square in Bratislava. Their main asset is their program, that include live shows, club nights, literature, visual arts, theater and social events, as well as the bar and the terrace with view to the Old Town.
Their logo, font-based and including a sign ~ (referring to the river that crosses Bratislava, the Danube) is simple, recognizable and easily applicable to all their materials. But as I said before, is not only about the logo.
Since I am living in Slovakia, this is probably the question that most people asked me:
– Why did you choose Bratislava / Slovakia?
Well. It was not a very meditated decision, but guess what: I discovered that Slovakia has a lot to offer when it comes to design.